C.C. El Tormes
The search for new attractions to offer within the shopping centers makes us arrive in the case of El Tormes to the creation of The Rocket, an adaptable and empathetic intervention with its environment.
We offer a service that does not give service only to itself, but analyzes its possibilities to enhance what surrounds it and to be another piece of the gear that forms the mall, generating interactive visits, exhibitions and shows.
Banana, after studying the flows and functions in the shopping mall, considered adequate to suggest an attractive, defining and determined intervention, which can energize the adjacent areas in the main plaza. With this in mind, a space for children is put forward, surrounding the space and astronomy topic:
The Rocket has a main objective of characterizing the El Tormes shopping mall for the following years. It’s conformed as an active platform for marketing and cross selling.
The Rocket is “what’s happening” right now in Salamanca.